Priority Gold Review
Overview
Priority Gold is a Texas-based precious metals dealer that focuses on helping retirement investors diversify with gold and silver IRAs. Founded in 2015, the company has built its reputation around customer education, personalized account guidance, and secure IRA rollover services. Priority Gold offers a range of IRS-approved coins and bars, and it partners with established custodians and depositories to handle account administration and storage. The firm has received positive ratings from the BBB and other consumer review platforms, with many clients noting its responsive representatives and clear explanations. While it is a newer player compared to some competitors, Priority Gold positions itself as a customer-first provider for those seeking to protect their retirement savings through physical precious metals.
Why We Like
- Reputation & Trust: Priority Gold holds positive ratings from the BBB and other consumer organizations, with customers often praising its transparency and professionalism.
- Customer Education: The company provides free guides, resources, and personalized consultations to help investors understand gold and silver IRAs.
- Dedicated Support: Each client is paired with a representative who guides them through the rollover process and account management.
- Secure Partnerships: Works with trusted custodians and IRS-approved depositories to ensure compliance and safety of retirement assets.
- Accessible Minimums: With IRA accounts starting at around $10,000–$15,000, Priority Gold is more accessible to new investors than some competitors with higher entry requirements.
Pros and Cons
Pros
- Positive Reputation – Strong ratings from the BBB and consumer review platforms.
- Lower Minimums – IRA accounts can start at around $10,000–$15,000, making it more accessible than many competitors.
- Customer Education – Provides free investor kits, guides, and personalized consultations.
- Buyback Program – Offers a repurchase option to help investors liquidate metals when needed..
Cons
- Limited Metals Variety – Focuses mainly on gold and silver; no platinum or palladium offered.
- No Online Ordering – Purchases must be made through representatives — not ideal for self-directed investors.
Terms and Fees
Priority Gold typically requires a $10,000 minimum investment to open a gold or silver IRA, making it more accessible than providers with higher thresholds. The company partners with established custodians and IRS-approved depositories to manage retirement accounts and securely store metals. Standard fees include a $50 one-time account setup fee, a $30 wire fee, and an annual maintenance fee of about $80. Storage costs generally range from $100 for non-segregated to $150 for segregated storage per year. While Priority Gold discloses these costs during account setup, full pricing — including premiums on specific coins — is not published online, requiring investors to speak directly with a representative.
Setup, annual, and depository fees depend on the custodian and the company where the metals are stored. Costs are subject to change and are an estimate. Always check with the company for current fees.
Minimum IRA Investment: | $10,000 |
|---|---|
Metals Available: | gold, silver |
Custodian Setup Fees: | $50 |
Wire Fees: | $30 |
Maintenance Fees: | $80 |
Depository Storage Fee: | $100-$150/year |
Alternatives
Gold IRA Companies | |  |  |
|---|---|---|---|
Minimum Deposit | $10,000 | $25,000 | $5,000 |
Metals Available | gold, silver | gold, silver | gold, silver, platinum, palladium |
Final Verdict
Priority Gold is a good option for investors seeking an accessible entry point into gold and silver IRAs. With minimums starting around $10,000, the company appeals to retirement savers who may not meet the higher thresholds required by competitors like Augusta or Goldco. Its positive reputation, dedicated account support, and focus on customer education add to its credibility. However, as a newer firm founded in 2015, Priority Gold lacks the long-standing track record of more established providers, and it only offers gold and silver — not platinum or palladium. Fees and premiums are also not fully transparent online, requiring direct consultation. Overall, Priority Gold is best suited for cautious retirement investors who want personalized guidance and a lower barrier to entry, but who don’t need the full range of precious metals.
Facts & Figures
- Legal Name: Priority Gold, LLC
- Year Founded: 2015
- Headquarters: 5910 N. Central Expressway, Suite 1050, Dallas, TX 75206
- CEO: Joe Berke
- Stock Ticker: N/A (private company)
- Trustpilot Rating: 4.6
- BBB Rating: A+
